In Brady's Words

“It’s mostly built on contrasts and conflicts- Phil and I have a lot of both, not with each other but just in general. It’s a bit more moody and less literal than previous our film. Phil has a strong personality- how do we convey that through mixing his skiing, happenings, behavior and beyond. It was kind of making a story about connecting those moods and processes that Phil takes to become the great that he is. So I made sure that people know that he’s spiritual and at the same time he’s hostile, and at the same time he’s goofy and all that. It is not supposed to be a blockbuster, it is supposed to be Phil Casabon. The under-looked icon of trick-skiing, for me."

It’s an adaptation of a short film created by Jay Electronica and The Bullits called Run and Hide (Fuir et se Cacher).


Phil's ultrasoft creative tool.

I’m really hyped on this new pro-model. It’s the first year of this new shape. We sort of merged Halos with a bit of EDOLLO and made a cross-breed. It looks and feels really nice, so far it’s my favorite ski I’ve skied on at Armada, as well as the EDOLLO. 

We tried to make it so that the flex-point gives you an advantage with the pattern of the flex, where it can pop you up, once you get to the sweet spot. We tried to focus on that and the bit of the ski that doesn’t touch the ground, so there’s more room to ski in slush and powder. It’s definitely an all-mountain ski, obviously it’s not the perfect tool for deep powder, but I’ve definitely used it in most scenarios and I got around.


It’s brutally cold but the smallest of exciting moments keep warmth

This has a bunch of healing in it, a bunch of Phil’s craft, his power and all that. It’s about longevity and putting a nice stamp down for Phil to look back on, for me to look back on and hopefully for Phil’s fans to really look back on and resonate and have some re-watchability.

Zero - Edgeless BDog

Edgeless jib ski to take on any urban feature

A big reason why Armada’s still in the game is that they’re willing to change and willing to try new, scary and mysterious avenues. They give people access to new possibilities with these tools. The Zero Series is the part of Armada that specialises in that, so there are very special tools that are rare in the ski-world. I’m so hyped on the Edgeless, they enable me to do a spot in my hometown that I’ve been looking at for seven years. Armada stuck with the idea, so I definitely appreciate that they ran with it. I’m curious to see how they’ll go, but I’m hyped that they’re willing to try things rather than just stay conservative. This game is definitely not conservative, you’ve got to change and it’s important to be creative.