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AR TEAM SUMMIT 2022

THE AR WEEK FAMILY REUNION.

ARMADA TEAM SUMMIT 2022

The AR Team flocked from all corners of the globe to Kläppen Snowpark last May. Piggybacking on the Kimbo Sessions, Kimbo himself hosted the whole crew at his home resort, serving up a pristine park setup. The long-awaited reunion was an unreal week of skiing with a stacked roster of athletes reconnecting in the long daylight hours of Swedish Spring.

AR Team Summitt

◡̈ KLÄPPEN, SWEDEN ◡̈

Kimbo had promised a sunset session was in the offering, but skepticism permeated through the crew. Low-lying clouds and ever-present moisture that never seemed to fully dissipate hung in the air.
Dylan Cooper

◡̈

As the sun dipped lower, well after 10 p.m. at such a high latitude, a sudden glow shot across the horizon, a backdrop for the ages as skiers trained through the park under brilliant hues. Always listen to the locals, especially when it’s Kim Boberg.

Kimbo has been part of the AR Team for nearly half his life,

so it’s only natural he’d be at the center of the first AR Team Summit in a long time after a couple years of worldwide travel disruptions. In an enormous undertaking, Kimbo organized all the logistics to bring the whole crew to his home resort. Nearly the entire athlete roster—save for a few who weren’t able to attend due to injury of other obligations—alongside Armada’s staff and product team convened in Kläppen for a week of collaboration, positive vibes and unbelievable skiing.

Photogallery

THIS IS ARMADA.

A slice of the AR Team...
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AR TEAM QUIVER:

EDOLLO

BDOG

ARV 96

ARW 96

ARV 86

ARW 86

ARV 84

ARW 84

Photogallery

Each morning, athletes would sit down with product designers to talk about the gear,

what they like, where the sport is going and ways the products can be tuned to perform how they need to take skiing in new directions. It’s Henrik Harlaut explaining how a ski behaves when doing a nollie off the lip of a jump. It’s Phil Casabon thinking about how art across the lineup can inspire the next generation. Integrating that feedback into future design is at the core of what Armada does and is a fundamental part of a brand that’s athlete driven. That open connection is what facilitates innovation and energizes the athletes and product team to rethink what skiing is and can become.

After the meetings, that collaboration manifested on the hill.

Every athlete in Kläppen skied numerous prototypes, providing real-time feedback with blind testing on back-to-back laps with different ski constructions. That process helped develop the next generation of Armada skis, integrating athlete expertise with innovative design and engineering to create something the athletes and the product team believe in.

But at its heart, AR Week isn’t about designing products. It’s about family.

It’s people from around the world getting together and sharing experiences. It’s seeing some of the best skiers in the world, from living legends to up-and-comers who’ll write the next chapter of skiing, create unique lines and redefine style on the mountain. It’s those skiers lapping until dark, even in the rain, because their drive on snow comes from true passion not hype. It’s longtime AR Family Collaborator Dillon Cooper getting on skis for the first time and going from barely being able to walk on skis to greasing jump lines before week’s end. It’s late nights, early mornings, creativity and connections. It’s AR Week, and it’s unforgettable

Athlete Kits

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Rosalie

Salisbury

Wager

Blenny

Ledger

Staple

Lunara

Haven