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Courtney Wells

It was an absolute pleasure working with Maude and combining our creative direction. She's not only an insane athlete, but a creative thinker who inspired me in every step of the process. We wanted to create a piece that showed skiing as an art form.

My creative process is filtering all my ideas into a moment of clarity and simplicity. I love the duality between chaos and order when coming up with ideas and making art. I am inspired by seeing the art in all things and how we can make any task a creative one.

Joint efforts is combining forces from different creative backgrounds under one vision. Our different approaches and perspectives create a more dynamic result. It's so important to be inspired from all angles so we don't get stuck in one way of thinking. The possibilities expand when we join efforts.

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Music By Lorine Chia

Maude Found her in recommended songs on Spotify playlist and reached over Instagram... just like that, felt the song and thought it was perfect for the piece.
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25-year-old Cameroonian-native, Los Angeles-based singer/ rapper/ songwriter Lorine Chia grew up between two worlds: one her family’s deep ties to her native country of Cameroon; the other the years she spent learning and adjusting to the American way of life and its music. Her upbringing and musical influences would prove to be an undeniable talent today, garnering Lorine Chia praises from the likes of Complex, Fader, and Billboard, while Pitchfork describes her as “plucked straight from a different era, but...ultra-contemporary.” Her contribution to her collaboration with Bad Boy/Interscope artist Machine Gun Kelly has been called “fabulously rich” by Rolling Stone.

Lorine's Music

Trace 108

The Armada Trace 108 knows you have to get up to get down, featuring lightweight efficiency and the chatter dampening of Adaptive Mesh in one envy-inducing package. Carved from backcountry pedigree with a nod to devout freeriders everywhere, the 108 weighs in light, but doesn’t leave performance to chance.

Trace 108

Trace 98

Cut from the same cloth as its big sister, the Trace 98 touts the same lightweight prowess with the increased maneuverability you need to slash every nook and cranny of your line. Built with the backcountry journey woman in mind, the 98 features metal-reinforced binding pads to absorb bumps and vibrations and provide a little extra security when looking for fresh snow beyond resort boundaries.

Trace 98

Helena Jacket

Fashion forward All Mtn. Jacket with balanced Insulation We took what we loved about our 1st generation Helena, and cleaned it up for an even classier, fashion forward look. Diagonal zipper in the body and accent zipper on the collar combine with a clean front to make this a new favorite. The clean look didn’t skimp on features with a Large Interior Mesh Pocket, Adjustable Hem and Cuffs and Lycra Wrist Gaiters. The Moderate Tailored Long Cut will hit just below the hips and showcase your feminine form. 10K Waterproofing and Breathability, DWR finish and 40g PolyFill Insulation means you can stay out all day no matter how the temps fluctuate.

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Saint Pullover Jacket

Versatile and clean Shell Anorak The pullover to end the search for any other pullover. Clean style is the name of the game for this 10K Waterproof and Breathable Anorak. A Side Zipper provides easy on, easy off while also doubling as a Pit Vent. A Big Kangaroo, External-Access Music Pocket with Headphone Port provides easy access to tunes or connecting with homies on the hill. Taffeta Lining and 100% Seam Sealing keep you comfortable from early season ribbon of death runs to spring slush laps. THE anorak for making the best of any day on snow.

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Stadium Jacket

Clean, tailored Jacket with performance insulation Looking for a more tailored outline? Something that fits perfectly with added Polyfill Insulation to keep you warm? Well look no further, the Stadium Insulated Jacket is the one for you. 10K Waterproofing and Breathability combine with an embossed Tafetta Lining to keep you warm and cozy. A plethora of added features, including Wrist Gaiters, Goggle Pocket, External-Access Music Pocket, and an Adjustable Powder Skirt make the Stadium your best friend on the hill.

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