Welcome to AR Family, Sammy C

18:17 Reading time: 2 minutes

Sammy Carlson’s skiing thrives on unsurpassed imagination and an intolerance for convention – ideals Armada was founded on. So we’re stoked to announce Sammy C has joining the AR Family team of riders and artists who represent what we are about.

After walking away from competition to pursue a new creative outlet for his skiing, Sammy is staking his claim as one of the world’s most talented backcountry skiers, putting together some of the most incredible segments ever captured on film. “Skiing is an art, it’s a lifelong passion,” Sammy told us. “Whatever you do, it’s all about the adventure. Skiing is what you make it.” Hell yeah.

Sammy will continue pushing boundaries on our DeepESTSeries skis and in our Vector Series outerwear

Welcome to the fam, Sammy. Here’s to big things.