It had been a while, but in October 2017 the entire AR family had the chance to get together. It had been a few years since we’d all had that opportunity, but schedules all matched up to allow us all to spend a full week in Park City, Utah. Some travelled across the country, others had flown half the way around the world. No matter the distance travelled, everyone was ready to talk skiing, the state of the brand, new ideas and just catch up with friends they haven’t seen since the previous winter. Mike Hornbeck said it best when he said it was like the band was back together.
But this wasn’t just a reunion, there was work to do. The whole team had a chance to have their say on new design for products, what new products they need and how to improve the products that they use. Athlete driven product is the name of the game and, when the whole team joins in, sparks fly.